Using Semantic Technologies to Mine Customer Insights in Telecom Industry

Background : Many telecommunication companies (telcos) today have actively started to transform the way they do business, going beyond communication infrastructure providers and repositioning themselves as data-driven service providers to create new revenue streams. New business opportunities, notably in terms of market research, can be realised using the telco data especially when it is complemented with external open data sources. Indeed, significant efforts have gone into mining customer insights from the massive mobile data while preserving the end customers’ privacy. In this paper, we present a novel industrial application where semantic technologies are successfully used to mine commercial interactions of anonymous mobile customers, to get new aggregated insights from their call records.